The Body Shop

The Body Shop launched a new store concept – the first of its kind in Malaysia, at Sunway Pyramid recently. The Body Shop Activist Makers’ Workshop is an interactive ‘activist workshop’ that encourages people to explore products and discover how – together – we can fight for a fairer and more beautiful world.

The Body Shop’s new Activist Makers’ Workshop store is a place for play and discovery, where shoppers can get stuck in and get inspired by the brand’s legendary beauty products and ethical purpose.

Customers of the new store will experience new features at this The Body Shop store, one of the most sustainable in Malaysia:

Refill station: The Body Shop is on a mission to use as little plastic as possible with aluminium refill bottles that can be cleaned and brought back to the store to be refilled from 12 of the brand’s best-loved shower gel, shampoo, conditioner and hand wash.

Sustainable store fixtures: The store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimise its environmental footprint. Examples include a metal facade constructed in aluminium, which requires less energy production than other materials and is infinitely recyclable. The store also boasts worktop surfaces that are manufactured from 100% recycled material otherwise destined for the landfill.

The Body Butter Tower: One the most beloved The Body Shop products, The Body Shop body butters are displayed in full glory in a towering rack. With an attached sink, customers can test out different hand wash and shower gels before slathering on their favourite body butter or body lotion at this testing station.

The ACT Wall/Station: This is where brand campaigns and values are shared to customers to create positive engagement with them. From our environmental causes to women empowerment, this wall will be a place to advocate our values.

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