FILA

The Beginning of Fila

In 1911, in Biella, a small Italian town near the Alps, the FILA brothers, who were interested in the textile industry, established a knitwear and underwear company, leveraging the town's abundant resources.
Over time, the business expanded by incorporating the artistic color sense unique to Italians into their clothing, laying the foundation for what Fila is today.

Globally known

FILA gained global attention for its instantly recognisable tennis apparel in the 1970s, and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear.
While their technical processes are at the forefront of sporting design, the brand remains true to its time-honoured European aesthetic and outfits professional artists and athletes from around the world.
A century after its inception, FILA has become synonymous with both sport and sophistication, worn by world-renowned professional athletes as well as fashion-conscious individuals.
Collaborations with luxury fashion houses and influential designers have captured the attention of the fashion world, and the premium lifestyle sports brand continues to make its mark to this day.

FILA Tennis

By introducing colorful and modern designs to tennis courts, where players were traditionally required to wear mostly white attire, it brought a breath of fresh air to tennis fashion