Citizen

Citizen

CITIZEN strived to inspire their customers with the ideals that they put into watches, as they call it the fusion of technology and beauty. Thus, they crafted every last part of every watches themselves and by using their own machines. The team of Citizen believed that there is no limit to making things better, so they will never stop working on improving every single one of their success and failures, no matter big or small too.
CITIZEN watch is a true watchmaking manufacture, with a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. With more than 100 stores operating worldwide, CITIZEN have held the belief of “Better Starts Now” since its founding in 1918. By sharing and holding to this belief, the team of CITIZEN had made watches that they had invented and with improved technologies as well. For instance, the proprietary light-powered Eco-Drive technology and the satellite-synchronised timekeeping system Satellite Wave.
Doesn’t Eco-Drive technology sounded familiar as in like most cars nowadays had? Eco-Drove is actually a core CITIZEN technology that generates power even from dim light! This also enables the watch to run for over six months even in the dark! Isn’t it cool??
What’s more interesting about Eco-Drive technology is that first, you do not need to replace batteries. Second, the watch will generate energy in both sunlight and dim light. Third, one full charge is sufficient to keep most Eco-Drive models running for more than 6 months or even 10 years! Hence, Eco-drive technology will keep your watch running wherever you are, as long as there is light.