Brands For Less

Brands for Less (BFL) Group is one of the world’s leading off-price retailers. BFL offers the latest fashion trends, authentic and high-quality products at up to 80% off the original price, providing a unique "Treasure Hunt" shopping experience. Founded in Lebanon in 1996, and expanded to the United Arab Emirates later in 2000, BFL quickly became a preferred destination for smart shoppers in the region. Today, the Group operates over 100 stores in seven markets across the GCC and Southeast Asia regions.