Bee Cheng Hiang

Bee Cheng Hiang

Being a well-known name for Chinese delicacies, Bee Cheng Hiang takes its root in Singapore in 1933, where an enterprising street hawker peddled the streets of Chinatown selling freshly barbequed meat. Business was especially brisk during festive seasons for this high-quality traditional delicacy, which Mr Teo Swee Ee introduced as ‘bakkwa’. Through his passion for calligraphy and divination, he created the Bee Cheng Hiang brand name, 美珍香. Each character is composed with nine calligraphic strokes, signifying brand longevity and a representation of the Bee Cheng Hiang experience. Today, the brand has spread across many parts of the world, including our very own Sunway Pyramid!
Visitors to their shops are treated to the sight, smell and taste of our products. Unchanged since 1933, their recipe retains the traditional taste, and is uncompromising in quality. Each bakkwa are still hand crafted, over traditional bamboo sieves. That’s why no two pieces are the same. The meat is smoked for hours over the slow burning flames of charcoal.
Bee Cheng Hiang is more than just a ‘bakkwa’ company. Their Vision is to be Asia’s leading food company: providing quality products and services to the global market. In a world where food safety is of utmost importance, customers can enjoy their products with a peace of mind. Each bakkwa are made with 100% natural ingredients, without added meat tenderizer, preservatives, artificial flavouring or colouring and MSG.
This has remained true since their inception in 1933 and remains true today. Today, with more than 370 outlets in 12 territories, Bee Cheng Hiang is still committed to their core mission to be the best at helping people to experience and share enjoyable moments in everyday life.