The founder of Aveda, Horst Rechelbacher, had set the brand’s mission to care for the world we live in, from the products made to the ways in which the company strive to give back to the society. Aveda is also striving to set an example for environmental leadership and responsibility towards the world of beauty and the world in whole. What’s unique about Aveda? First, Aveda use 100% post-consumer recycled materials in their packaging. Apart from that, more than 83% of Aveda’s waste is re-used or recycled in the primary manufacturing facility. In manufacturing process, renewable energy such as wind power is fully used to manufactured all Aveda products. The company had invested much efforts in responsible packaging and manufacturing as it is their vision to set new beauty standards of leadership through their commitment to supply chain integrity with traceable, fair and sustainable ingredients. Second, Aveda’s products are also cruelty-free as animals are not used in any test. Being a cruelty-free brand is an important part of Aveda’s mission to care for the world. Third, Aveda uses ingredients derived from the nature such as plants, non-petroleum minerals, water and more. Aveda’s products are also formulated without parabens, phthalates and sodium lauryl sulfate which are harmful to us and the environment. What can you find at Aveda? They offer a range of hair care products for both women and men. For example, shampoo, conditioner, hair treatment, dry shampoo, hair aroma, brush and scalp oils to treat all hair problems. Visit Aveda at Ground floor (Orange zone) for more info and advice by the team!
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